Can you track company assets with GPS?

Updated · 3 min read · By Civil Digital

The short answer

Yes. Company assets — trailers, rental equipment, generators, tools, containers — are tracked with dedicated hardware trackers, not phone apps, because the asset has no one carrying a phone. Choose a battery tracker for things without power and a wired tracker for anything with its own battery or engine.

Phone app or hardware tracker? Which you need

Tracking people vs tracking things
You want to know…Use
Where your team isA phone tracking app (like TrackLink)
Where a trailer, machine or piece of kit isA hardware GPS tracker on the asset
Where a pool vehicle is, whoever drives itA fitted vehicle tracker

Many businesses use both: an app for people, hardware for high-value kit.

Best GPS tracker for trailers and rental equipment

  • Battery life. A trailer sits unpowered for weeks; look for months of battery at a low reporting rate.
  • Movement alerts. An alert when something moves unexpectedly matters more than frequent updates.
  • Weatherproofing for anything stored outside.
  • Concealment. A tracker thieves can see and remove in seconds protects little.

Best GPS tracker for rental equipment and gear

Rental businesses — plant, event gear, sound and lighting kit — want to know that equipment went where it was supposed to and came back. Small battery trackers work well in flight cases and equipment boxes; for expensive powered kit, a wired tracker avoids charging. Bluetooth tags suit items that stay near your staff, not things that travel alone.

Asset protection and inventory management

Tracking helps with more than theft: knowing where every piece of kit is cuts time spent searching and helps you spot equipment sitting idle. See also GPS trackers for construction equipment and theft recovery.

TrackLink tracks the people moving your assets around, through their phones. It doesn’t track unattended equipment. If your main need is asset tracking, a dedicated asset tracker is the right tool; if you need both, TrackLink covers the team side.

Common questions

Can I track a trailer with GPS?

Yes, with a battery-powered hardware tracker hidden on the trailer. A phone app can't track an unattended trailer.

Do asset trackers need a subscription?

Most live asset trackers do, because they send positions over a mobile or low-power network.

Track your team the transparent way

TrackLink puts your team on one live map from the phones they already carry. 14-day free trial, no card required.